China Mengniu Dairy Company Limited manufactures and distributes quality dairy products like milk, ice cream and cheese in China. For Halloween 2021 they wanted a special campaign inviting customers in their magical worlds. A lush garden of living pumpkins and cats, a ticking and hissing mechanical steampunk world and last but not least a magical universe full of sorcery and wisdom. These illustrations were used on gift boxes and social media channels. Thanks to my Chinese agency Ampersand Globe 艺峰国际 for managing this project.