A colourful and fun campaign for Vrij Spel Festival where the audience is challenged to think outside existing frameworks. The visuals are inspired by the ancient Tangram.
Vrij Spel is a small and well curated music festival on May 5th. The concept behind Vrij Spel is simple and effective. During Vrij Spel Festival are freedom and play the center of activity. The audience is challenged to think outside existing frameworks.
On May 4th, the Dutch hold "Dodenherdenking," Remembrance of the Dead for the people who fought and died during World War II and wars in general. On May 5th, the liberation is celebrated and festivals are held at most places in the Netherlands.