The branding of Petrichor Cycles is based on the steel tubes it's placed on resulting in two custom designed wide typefaces.
Petrichor is the scent of rain on dry earth.
Each bike has its own inspiration and name on which the icons are inspired. For example a winding path through the forest for the cyclocross bike. The drop of rain on the front is the same on all bikes.
Petrichor is defined as "the distinctive scent which accompanies the first rain after a long warm dry spell". That is the best moment to be outside, riding our bikes.