A new identity for Peeze, a coffee roaster and Holland’s first fairtrade brand looking for a new way to communicate their mission. A custom typeface and typography system combined with large illustration showing the connection between human and nature are at the core of the identity.
A large mural shows Peeze's supply chain. A collection of small spot illustrations represent each step along the way. These small illustrations are connected by elements from the hero illustration creating a clear connection with the brand.
These spot illustrations are used both in the complete mural as by themselves to communicate specific messages about a step ion the supply chain.
