Medialab SETUP asked themselves: "Is it hard to build a national database and birthday calendar of all Dutch people including gift suggestions?"

People share, knowingly or unknowingly, so much of their information online. Social media updates, location history or product reviews. By creating a game about this subject the project shows the risks of big data in an understandable way. The design of the box and the cards is created like a big puzzle of bank enveloppe inspired patterns and pixels. The game is played by combining data- and profiling cards with a person card to convince the other players a certain gift fits the person best.