The visual system for Goal NextGen is inspired by folk art from the many countries it operates in. Definitions may vary, but in folk art objects have practical utility rather than being exclusively decorative. Art by the people for the people showing on objects for everyday use.

Within all these different folk arts expressions we found a common theme: patterns inspired by weaving, knots and twining.

These knots are the identity. Holding everybody together, connecting people, weaving cultures.

Even though there’s a pattern inspired by every country Goal is operating in, the designs are a free interpretation. Made to reflect Goal NextGens values inspired by people.